Muscle cars get swanky with the Equus Bass770


January 16, 2014

The Bass770's styling is inspired by a number of classic muscle cars

The Bass770's styling is inspired by a number of classic muscle cars

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With the sixth generation of the Mustang, Ford has made a purposeful move away from the retro lines of the previous generation and toward a decidedly more modern look. Fortunately for those that prefer the heyday styling of true 60s and 70s muscle cars, there's a new option. Michigan-based Equus Automotive combines classic muscle-car looks and power with luxuriously appointed interiors.

We've previously looked at the Equus Bass770, but the public premiere at this week's North American International Auto Show was the first chance we got to get up close. We're not all that sure there's much of a market for a US$250,000 luxe-muscle car, but if there is, it's sure to storm Equus' doors. The car has some serious presence.

While automakers like Ford and Dodge are focused on more of a "retro futurism," Equus has the courage to say without hesitation that the most imitable muscle car designs were the originals. So what if they're 50 years old, they still look good. We think car enthusiasts will agree as they look over the Bass770's flat face, round headlamps and fastback cabin, all of which look lifted straight out of muscle-car past without much modernization at all. Equus knows what it likes about muscle car styling and it's not afraid to emulate it.

In its quiet downstairs corner of the Detroit show, from a distance the Equus booth looked much more like a classic muscle car display than the home of a world-premiere sports car. It wasn't until you walked past the velvet ropes and popped the driver-side door that the car's true character came to life.

The interior is hand-wrapped in rich, colorful leather that is carefully matched to the exterior. Polished metal and modern instrumentation pop vividly against the leather backdrop. It's certainly a staircase beyond the transmission tunnel-divided bucket seats, floating dashboard and flagpole-sized shifter of a 60s-era Mustang.

Since the Bass770 hasn't changed much from its first appearance in September, we won't cover all the ins and outs, but we do feel obliged to repeat the meatiest specs. The 770 is powered by a 6.2-liter supercharged GM LS9 V8 that puts out 640 hp and 605 lb-ft of torque.

From a comfortable niche within the front of the aluminum chassis, that engine pushes the car to 60 mph (96.5 km/h) in 3.4 seconds before firing it up to a 200 mph (322 km/h) top speed, as the driver shifts manually between six speeds. Systems like magnetic selective ride control and performance traction management ensure all that brute power is put to work creating a tight ride.

Equus recently began production on the $250,000 Bass770 and told us deliveries will take about three to five months. It plans to work closely with each customer to create a bespoke machine hand-built to their specifications.

Source: Equus Automotive

About the Author
C.C. Weiss Upon graduating college with a poli sci degree, Chris toiled in the political world for several years. Realizing he was better off making cynical comments from afar than actually getting involved in all that mess, he turned away from matters of government and news to cover the things that really matter: outdoor recreation, cool cars, technology, wild gadgets and all forms of other toys. He's happily following the wisdom of his father who told him that if you find something you love to do, it won't really be work. All articles by C.C. Weiss

I thought modern styling came more from pedestrian impact and collision considerations. Can't have a nice bluff windscreen anymore because 3 year olds don't do well against them after rolling over the bonnet, (no cushining slope or underbonnet airbag deployment on this bad boy) if they're lucky enough to survive that long after hitting that blunt front end. Sorry that's a crude comment but that's the guts of it isn't it?

That being said, that looks awesome! It's like a Camastang or Mustaro

Craig Jennings

And a body made in China.

Piet LF

IMO, that is a lot of money for a retro style muscle car. I hope it lives up to its price and image.

I wonder if Richard Hammond of Top Gear will get one. I believe he has an older Mustang, IIRC.


We can only assume that the designers or makers took the Federal or State regulations into account, it makes absolutely no sense at all to go this far without being able to insure or register the product you have to sell. If they can get there without compromising the shape, why cannot other makers do the same, instead of making multiple bland 'clones' of each other's machines?

The Skud
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