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Moo unveils NFC-enabled business cards


September 29, 2012

The Moo NFC business card offers users a more alluring experience than manually typing in ...

The Moo NFC business card offers users a more alluring experience than manually typing in a website address

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UK-based printing company Moo has given its business cards a post-smartphone remix by creating a design which imbeds a near-field communication (NFC) chip within, enabling it to interact with NFC-equipped smartphones.

As the internet reigns supreme in everyday life, business cards often include a website link or email address, but manually entering URLs into a device is not very alluring for the end-user. The NFC business card inserts information into an NFC chip, which can then be scanned by anyone who owns an NFC-capable smartphone.

The NFC-equipped business card will interact with smartphones which support the standard

An NFC-equipped business card may contain links to music, maps, apps or a website - all of which could open within the smartphone. Additionally, Moo states that it will soon release an Android app which will allow users to update what the NFC chip contains, lending a level of flexibility previously alien to the format.

The finer details of Moo’s NFC-card are still unclear at present, and the company are not selling the cards yet, but giving away 150,000 with new orders.

The promo video below gives a little more information on the NFC business card.

Source: Moo

About the Author
Adam Williams Adam scours the globe from his home in North Wales in order to bring the best of innovative architecture and sustainable design to the pages of Gizmag. Most of his spare time is spent dabbling in music, tinkering with old Macintosh computers and trying to keep his even older VW bus on the road.

  All articles by Adam Williams
1 Comment

T-Ink has similar tech that is very interesting as done with embedded ink versus a chip

2nd October, 2012 @ 05:17 am PDT
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