Rethink set up red fridges around Europe that only Canadian passports would open
The fridges would only open if a Canadian passport was inserted
The passport was read by a built-in scanner
A fridge full of free beer sounds like a great thing to find sitting on a street corner, but what if you needed a Canadian to open it? That was the puzzle posed by the Rethink advertising agency on behalf of Canada’s Molson brewery. This northern spring, Rethink set up red fridges at various locations around Europe that would only open if a Canadian passport was inserted.
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