Mint Urban Technologies has introduced an aromatic coffee lid for take-away cups, which it claims improves the taste of coffee by enhancing its bouquet
Hong Kong-based Mint Urban Technologies has introduced an aromatic coffee lid for take-away cups which it claims improves the taste of coffee when drinking through the lid. The aroma is not "mint," as the company's ill-chosen name suggests, but an aromatic material formulated to enhance the bouquet of the coffee. The secret of the new Aroma Lid is in the plastic, according to Mint's Marc Miller. "Coffee lids block the aroma coming from the coffee," says Miller. "Because taste is 95 percent smell, the lids are stopping us from experiencing the full taste of our favorite morning brew." If the Aroma Lid can indeed enhance the taste of coffee, it could be a significant product - the take-away coffee industry uses 100 billion lids every year.