MINI flashes a glimpse of the future with Vision design study


July 25, 2013

MINI Vision

MINI Vision

Image Gallery (8 images)

Unveiled at the company's Design@Home event in Munich this week, the Vision concept shows some of the new design language and features we can expect from MINI in the future, both inside and out.

Perhaps the most interesting feature of the Vision is the Driving Experience Control, which offers occupants a one-switch means for transforming the look and feel of the interior. The feature has two different modes: "pure and focused" and "fully interconnected." Each interior mode is highlighted by its own colored lighting and circular central display styling. The central display shows either a classic analog view or 3D view, depending upon which mode is selected. The fully interconnected mode offers a "MINI disco" feature, a projection of colors, light and forms that transforms the footwells into pseudo dance floors.

Beyond the adjustable interior lighting and display, the MINI click system allows the driver to add and interchange storage components, such as smartphone holders, a storage box, a cup holder and a small safe. The components are snapped into place or removed with a single motion, quickly adjusting storage space around the driver's needs at the moment. Instead of the typical storage bins on the inside doors, a set of fabric straps, which are arranged to resemble the Union Jack flag, secure anything from magazines to drink bottles.

Encasing the functional interior is a Glamorous Gold body with some distinctive design cues. The Vision incorporates classic MINI styling in the form of its hexagonal grille, elliptical headlamps, and distinctly separated body, roof and glasshouse. The body is made from what MINI calls organo metal – a strong, lightweight, moldable composite created of various pressed fibers. The muscular rear haunches showcase a car that looks ready to pounce into action, and aerodynamic elements like airflow-optimized rims and mirrors, a roof spoiler, and intake-outlet combos at the front wheel arches should help keep this pouncing efficient.

Source: MINI

About the Author
C.C. Weiss Upon graduating college with a poli sci degree, Chris toiled in the political world for several years. Realizing he was better off making cynical comments from afar than actually getting involved in all that mess, he turned away from matters of government and news to cover the things that really matter: outdoor recreation, cool cars, technology, wild gadgets and all forms of other toys. He's happily following the wisdom of his father who told him that if you find something you love to do, it won't really be work. All articles by C.C. Weiss

So, same old same old, but with a few more pointless gimmicks- why would any driver want to be distracted by disco lights in the bloody footwells, for crying out loud?

Wish they'd take some inspiration from the 'real' Mini (the 1959 original) and make an affordable, lightweight, and highly space-efficient car rather than adding more and more gimcrackery with only the most superficial stylistic references to the original.


What rubbish! The Austin Mini was an exceptional car, affordable, super gas mileage and practical. BMW's version completely destroyed everything that was loveable about the original Mini. As if the 30K price range isnt already overcrowded while the niche market that BMW left behind is severly wanting for new product. Ill buy a Mini one day but it wont be a BMW..rather a used Austin.

Theo Megalopolis III

I am tired of cosmetic quackeries. How about putting a gull wing door on the drives side, and a conventional door on the passenger side so the driver has the ease of entering and exiting the car in tight parking places and can still carry a canoe on top. passengers can of course be let out before entering the tight parking place.

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