MINI flashes a glimpse of the future with Vision design study
By C.C. Weiss
July 25, 2013
Unveiled at the company's Design@Home event in Munich this week, the Vision concept shows some of the new design language and features we can expect from MINI in the future, both inside and out.
Perhaps the most interesting feature of the Vision is the Driving Experience Control, which offers occupants a one-switch means for transforming the look and feel of the interior. The feature has two different modes: "pure and focused" and "fully interconnected." Each interior mode is highlighted by its own colored lighting and circular central display styling. The central display shows either a classic analog view or 3D view, depending upon which mode is selected. The fully interconnected mode offers a "MINI disco" feature, a projection of colors, light and forms that transforms the footwells into pseudo dance floors.
Beyond the adjustable interior lighting and display, the MINI click system allows the driver to add and interchange storage components, such as smartphone holders, a storage box, a cup holder and a small safe. The components are snapped into place or removed with a single motion, quickly adjusting storage space around the driver's needs at the moment. Instead of the typical storage bins on the inside doors, a set of fabric straps, which are arranged to resemble the Union Jack flag, secure anything from magazines to drink bottles.
Encasing the functional interior is a Glamorous Gold body with some distinctive design cues. The Vision incorporates classic MINI styling in the form of its hexagonal grille, elliptical headlamps, and distinctly separated body, roof and glasshouse. The body is made from what MINI calls organo metal – a strong, lightweight, moldable composite created of various pressed fibers. The muscular rear haunches showcase a car that looks ready to pounce into action, and aerodynamic elements like airflow-optimized rims and mirrors, a roof spoiler, and intake-outlet combos at the front wheel arches should help keep this pouncing efficient.