The Michelin Challenge Bibendum has just finished its tenth staging in Brazil, and thanks to championing what was an unfashionable cause when it started, has become the major annual sustainable mobility event as environmental concerns have grown. One of the highlights of the event this year was Michelin's release of a 145 page book entitled “Driving in the future – towards sustainable road mobility” and it's a great resource for understanding the challenges we face collectively, and the ways in which are likely to overcome them. Even better news is that you can download the entire book for free in PDF format and that it's available in English, French and Portuguese.
And it's not “worthless” free but very valuable free - in September, the French version of the book will also go on sale in bookstores in France for EUR12.
The eleventh running of Challenge Bibendum will see it return to Europe where it will take place from May 18 to 22, 2011 at the former airport Tempelhof in Berlin.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon