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Mercedes debuts new four-door coupe that will likely see production


April 19, 2012

The Style Coupe Concept is a sporty executive four-door coupé with a 211 bhp two-liter, turbo-charged four driving through Mercedes' 4MATIC all-wheel drive system.

The Style Coupe Concept is a sporty executive four-door coupé with a 211 bhp two-liter, turbo-charged four driving through Mercedes' 4MATIC all-wheel drive system.

Image Gallery (18 images)

Mercedes Benz is making quite a name for itself in the Chinese market at present. Last week it won its first Formula One race for half a century, and it did so in Shanghai. Next week it shows the Style Coupé Concept at Auto China in Beijing. China has 1.3 billion inhabitants, many of whom are getting wealthy quickly. Though the penetration of cars into the Chinese population is only at the same percentage as America was at during the first World War (about 1917 at this point), China's car market is already the world's largest. Mercedes Benz is clearly targeting the growing middle class wealth with this production-ready executive coupé.

Hence Mercedes Benz will be rightly chuffed to have made such important gains in public perception in just a short time. Its 1-2-3 finish in the Formula One event (the McLaren's that placed second and third were Mercedes powered) will not have been missed by China's burgeoning middle class. All the same, values precious to prior markets will play out in China, and the three-pointed star looks well on the way to holding similar if not higher respect in this preposterously large market.

The sporty executive four-door coupé has a two-liter, four-cylinder, turbo-charged petrol engine producing 211 hp and driving through Mercedes' 4MATIC all-wheel drive system.

It seems destined to become a production vehicle if the Chairman of the Board (Dr Dieter Zetsche) is to be taken at his word. "We are staking our claim very clearly here," he said. "This is the model against which sporty vehicles in the executive segment will have to measure themselves in future."

Mercedes-Benz Design Head Gorden Wagener made similar noises. "The almost production-standard Concept Style Coupé sets a new benchmark for avant-garde design in the executive (compact coupé) segment. Its breathtaking proportions, sinewy fluid surfaces and sculptural lines are the physical expression of our dynamic design idiom."

The car is actually on show now in an Avant/Garde Diaries event in Los Angeles which opens today and runs until May 10.

Although one - of what must be several show cars - is in Los Angeles on show right now, the car will make what Mercedes is billing as its world premiere at Auto China in Beijing next week.

Some other clues to the future of Mercedes cars were also contained in the announcement, including the bold statement that "Mercedes-Benz is firmly convinced that the future lies with cloud computing."

The system has only been described in this press release so far, so I'll use the exact wording used there. "The software for the COMAND Online applications is not stored in the vehicle, but runs off the Daimler Vehicle Backend. The advantage is that the system can be updated with new applications 'over-the-air' (OTA) through a mobile phone connection, without needing to take the car into the workshop. The software is thus always up to date, irrespective of the development cycles of either the vehicles or the consumer electronic devices."

I can't wait to see all that the system has in store, but the concept of the software in your car being updated by an intermediary seems sound, and most of all safe. Stay tuned for more info.

The press release also makes the following statement which I don't understand: "Powerful wheel-hub drive is provided by the 2.0-litre version of the new petrol engine generation with 211 hp, combined here with the efficient 4MATIC all-wheel drive system and the 7G-DCT dual clutch automatic transmission."

The turbocharged four-cylinder engine uses a new direct-injection system designed to enhance combustion. It involves creating extended stratification ranges for lean-burn operation by using fast-acting injectors which deliver multiple fuel injections, and multi-spark ignition mapped specifically to each point in the range. The humble old internal combustion engine is continuing to develop, and though consumption and emissions have not yet been specified, you can bet they'll be very good indeed.

There are more images of the car in the photo gallery. You can now use the arrow keys on your keyboard to scroll through the gallery.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon

coupes have two doors, this is not a coupe, I KNOW this because I have a 1983 Audi turbo quattro Coupe one of 256 made,So Audi could race in Group B a unlimited series that MickieBenZ did not participate in at all. I find it insulting that a car maker would try to redefine the meaning of the word coupe shame on you MickieBenZ, what the hey, you have always be most distateful

Bill Bennett

Are those actual side bolsters - jeeez, they must be serious about their new interior design.


211hp and AWD, not much hp. Now if that were one of the newer clean-diesels, 211hp would be in as it would have close to 400ft-lbs of torque.


@Bill Bennet. Yup, not a coupe. This is a SEDAN or as the Brits call it a "saloon" which they for some reason pronounce "salon". (And they pronounce Bestwick as "bezzig".)

A coupe has two doors and a "notchback" profile on the rear roof and trunk/boot. IMHO, the angle between rear window and rear deck should be less than 45 degrees to be called a coupe. A greater angle is a semi-fastback.

When there's no or a very minimal break in the rear roofline it's a fastback. In the 80's Audi got so confused over this they sold a fastback with the word COUPE in giant letters on a reflector panel between the tail lights.

Gregg Eshelman

"...but the concept of the software in your car being updated by an intermediary seems sound, and most of all safe. "

Umm, you ever had a computer virus? or a software update that caused things to stop working?

This CAN be made reasonably safe, but it SHOULD NOT be assumed blindly.

Rich Brumpton
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