Mercedes-Benz to market S 400 BlueHYBRID next year

Modular technologies for the environmentally friendly future of the premium car

The new S 400 BlueHYBRID exemplifies the strategy of Mercedes-Benz, whose declared aim is to offer the brand's customers economical and environmentally compatible premium cars – without compromising in terms of typical brand attributes such as safety, comfort and a superior driving experience.

Major areas of development focus include modular drive technologies, which are used on a stand-alone basis or in combination depending on the vehicle class, operating profile and customer requirements – Mercedes-Benz has already described how this applies to the product portfolio in its "Road to the Future". In this context Mercedes-Benz also provides an outlook on the future of the internal combustion engine, with the innovative DIESOTTO engine in the F 700 research car.

Dedicated solutions for different requirements

The requirements for the cars of the future are complex and multi-facetted. This is because the world population, and therefore the demand for mobility, are set to increase drastically over the next few decades. At the same time the world's natural resources are becoming increasingly scarce, and therefore more and more expensive for both consumers and car manufacturers. Depending on the world region, there are also sometimes very different legal requirements with respect to the environmental compatibility of vehicles. Examples include the environmental zones already established in many European cities, or the legally prescibed quotas for emission-free vehicles in California.

These developments are already having a noticeable effect on customer behaviour. In addition to economic factors - above all increasing fuel prices - the environmental compatibility of a car is becoming increasingly important as a buying criterion. What is more, the day-to-day driving requirements of customers are becoming more and more individual and distinctive: drivers covering long rural distances have different requirements from those who mainly or even exclusively drive in densely populated urban areas.

In the view of Mercedes-Benz, there is therefore no single technology that will provide the ideal solution for sustainable mobility in the future. Instead the company offers versatile, tailor-made solutions to meet these very varied requirements. The individual technologies deliver their benefits in terms of optimal fuel consumption and emissions in the specific areas of application concerned. The approach taken by Mercedes-Benz envisages vehicle concepts with modular drive technologies, which ensure that customer benefits and environmental compatibility are always jointly emphasised.

Roadmap for sustainable mobility

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