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Maserati launches limited-edition armchair during Milan Design Week


April 12, 2013

Maserati has partnered with Italian furniture manufacturer Zanotta, to create a limited-ed...

Maserati has partnered with Italian furniture manufacturer Zanotta, to create a limited-edition line of armchairs (photo: Edoardo Campanale/Gizmag)

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Maserati has partnered with Italian furniture manufacturer Zanotta to create a limited-edition armchair which premiered this week during Milan Design Week. The Maserati by Zanotta lounge chair was created by designers Ludovica and Roberto Palomba, founders of Palomba Serafini Associates, Milan, in homage to the new Maserati Quattroporte.

The designers didn’t want to simply design a car seat or an armchair, but proposed the question to themselves, "If Maserati was an armchair, what would it be like?".

They started from sketches of the exterior lines of the Quattroporte. “We took up the perspective image of a Maserati in the lines, retracing the fluid structure of the silhouette of the bonnet to give the mark of continuity,” they explained. “The leather covering has a very natural feel. The inspiration came from the softness of the gloves of racing car drivers in the past.”

Maserati by Zanotta lounge chair (photo: Edoardo Campanale/Gizmag)

The chair features a removable external covering made from untreated natural leather, obtained from high-quality raw hides.

For examples of other chairs from automakers, check out Mazda's KODO, or Audi's R18 Ultra Chair.

Source: Zanotta

About the Author
Bridget Borgobello Bridget is an experienced freelance writer, presenter and performer with a keen eye for innovative design and a passion for green technology. Australian born, Bridget currently resides in Rome and when not scribbling for Gizmag, she spends her time developing new web series content and independent cinema.   All articles by Bridget Borgobello
1 Comment

Most comfortable looking automotive inspired chair so far this year, but why are automotive manufacturers making furniture? I wouldn't want to drive any wheeled vehicle made by my sofa manufaturer.

18th April, 2013 @ 02:41 pm PDT
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