Making the most of it: Sony turns music player defeat into PR win

Leading up to Apple's big iPod refresh last week, Sony managed to steal some spotlight as headlines around the Internet proclaimed how the company's Walkman had outsold the iPod for the month of August in Japan. According to a market survey from BCN Ranking, the Walkman holds a 47.8 percent market share, with the iPod now suddenly trailing at 44 percent.

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