Ok, now make that a dock for the iPhone, that has speakers, and charges the phone and now you have a product.

What is the power consumption of this gimmick electromagnet? How much will it interfere with my cellphone reception?

Actually there is a more advance design, with only a flat bottom and nothing at the top, and can float an object with a "special" magnet inside. I have a floating globe like that on my desk and it is so cool to look at. And the object spins too. I tried to convince the manufacturer to make a flying UFO, but he insisted that I placed a large order before he will do that.

I saw something like this as an EE major at Rice Institute in Physics 100 in the fall of 1948. A much more interesting suspension is the "acoustic suspension" developed by Dr. Delmar Bose of Bose audio fame. Come on in to the 21st century, folks.

Love the scientific explanation. Perfect case of a PR person putting a line in that someone was meant to flesh out later, before release, that's my guess. Excellent.

wow. lets just waste energy here so we can float our soda can 3 inches off the table.

I bought it!

Don't make the same mistake as me..

There's a magnet on top, and it'll illuminate the levitating object.

Of course the description is right, you can indeed make thing levitate.

That is, if you:

Can place it with still hands with a precision of millimeters.

Find a heavy enough object, which still fit the inside of the ring.

It's a scam, sure it's possible to make something levitate, but it's as close to impossible as it gets.

However, that said, their other products aren't half bad :) I bought a green 200mW laser, it works like a charm, and it's cheap :D

Sorry, this won't deal with all my home levitation needs. I don't need to levitate 300 gram items. I need to levitate large furniture items and gently push them out to the truck. Email me when you have an article about something that will REALLY deal with my home levitation needs. Henry