Lotus Evora attracting celebrity waiting list

"We believe that our designs should be honest as well as dramatic and so we are really pleased with the fact that these iconic features all do a real job," says Steven Crijns, Design Manager.

This inherent understanding of the relationship between the technical and the aesthetic paid dividends the first time a full-scale model of the Evora was wind-tunnel tested - only minimal adjustments were required to the car's aerodynamic package to meet the targets for downforce and stability.

Crijns continued: "Overall the design language shows a clear DNA link with its Lotus siblings, whilst establishing its own distinctive and contemporary theme.

The undulating shoulder line is brilliantly mirrored in the lower part of the bodyside by the cutaway sill that creates a torso-like muscularity."

"The front three-quarter view is really powerful," Russell Carr continues. "Your eye is drawn effortlessly, from our signature mouth, rearward by fluid surfaces and fast lines that create a sense of speed even when the car is stationary. From this angle you can also see how dramatically the visor screen sweeps around the teardrop form of the cabin and the gently waisted plan shape perfectly accentuates the muscularity of the rear fender. This is unmistakeably mid-engined language and the Evora is unmistakeably a Lotus."

The view from the rear three-quarters is just as striking. The tapered cabin, diffuser, floating wing, centrally mounted twin tailpipes and distinctive engine bay vents all combine to create a completely unique look.

Moving right inside...

The design language of the interior reflects that of the exterior - simple, fluid surfaces, soft forms and crisp feature lines wrap around the cabin cosseting the occupants. Unlike recent Lotus products that use a race car inspired, technical minimalism, the Evora employs a softer approach that utilises premium quality materials and finishes to create a contemporary but luxurious ambience that is unique to Lotus products.

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