The Land of Imagination, in LEGO Universe
Some people might see it as a natural progression in the digital age, while others might see it as kind of blasphemous, but LEGO is set to launch an online video game based on its popular building blocks. Using over 2,000 types of pieces in 26 colors, players of LEGO Universe will virtually create their own avatars and other props, joining fellow subscribers worldwide on interactive adventures in the Land of Imagination. Picture a kid-friendly version of something like World of Warcraft, but one in which players have to build all the structures, vehicles, animals and whatnot that surround them, and you get the idea.
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