Kumho’s Tire Laser etching promises customized tyres

Get set to design your own tyre patterns. That’s the future of tyre technology as seen by Kumho, and although individual design-your-own tyre tread is probably some way away yet, it’s quite feasible that tire chains, vehicle manufacturers and other brands could soon have their name etched into the tread of the tires their fleet of cars use. According to Kumho, "Mass production tread patterns can be a compromise - part functional and part aesthetic. In the future, Kumho plans to design its treads in two stages. The functional requirement, free of compromise, will be moulded in the normal way. Any additional attributes or design features will then be etched onto the surface as required.”

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