If someone places the winning bid on a work of art at an auction, it must mean that they liked the piece more than any of the other bidders ... right? Well, actually, it could just mean that they were wealthier than any of the other bidders. Swedish design company Kosta Boda, however, recently held an event where money was irrelevant. In order to win a piece, bidders had to have the most pronounced physiological response upon first seeing it.
Read the full article: Emotions used instead of cash at unique art auction