A participant is wired up prior to bidding
Works were kept hidden until the start of each bidding session
Once a bidding session began, the artwork was revealed to bidders in a private booth, and they were left to observe it for a period of one minute
Liv Eklund Swartz, whose emotional bid won her the €15,000 ($20,400) "Protocol" by Bertil Vallien
Kjell Engman’s piece, entitled "Guitar"
If someone places the winning bid on a work of art at an auction, it must mean that they liked the piece more than any of the other bidders ... right? Well, actually, it could just mean that they were wealthier than any of the other bidders. Swedish design company Kosta Boda, however, recently held an event where money was irrelevant. In order to win a piece, bidders had to have the most pronounced physiological response upon first seeing it.
Other Images from this Gallery