January 11, 2009 Though it’s hard to visualize summer in Detroit right now with two inches of snow in the streets, Kia debuted an interesting open air concept based on the production model Soul, which will be arriving in showrooms in Q2 starting at US$14,000. With such a low starting price, the Soul’ster’s target market of young singles would no doubt appreciate the economical budget-priced front wheel drive concept. Designed to satisfy satisfy “multiple consumer needs”, it could be a very practical vehicle in the real world, with plenty of load space, and a two-piece top that allows passengers to expose the front and back seating areas independently. The roof may be retractable, but there are no fancy automatic mechanisms - this roof runs on elbow-grease technology, which is just fine because we think the Soul’ster looks likely to get the green light for production.
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