Kia attempts to set fuel economy record for driving across the U.S.

With gasoline prices steadily heading into the stratosphere, fuel economy is forefront in the minds of the majority of car buyers, prompting automakers to perform all kinds of stunts to highlight the efficiency of their vehicles. The latest such attempt comes from Korean company Kia, which is sending a 2011 Optima Hybrid on a road trip across the contiguous U.S. Kia hopes the journey will gain it an entry in the Guinness Book of World Records by setting a new record for the lowest fuel consumption in a gasoline hybrid car while driving through all 48 adjoining U.S. states.

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