Purchasing new hardware? Read our latest product comparisons

2013 Jeep Wrangler Rubicon 10th Anniversary Edition revealed in LA


November 29, 2012

2013 Jeep Wrangler Rubicon 10th Anniversary Edition

2013 Jeep Wrangler Rubicon 10th Anniversary Edition

Image Gallery (23 images)

To call the Jeep Wrangler “iconic” would be something of an understatement. With a body shape that traces all the way back to that World War II workhorse, the Willys, the Jeep is an enduring symbol of Americana. Ten years ago, to counter accusations of the brand having gone "a bit soft," Jeep introduced the hard-core Rubicon Wrangler variant, named for one of America’s toughest mountain trails. Now comes the Anniversary Edition, packed with even more off-road ruggedness and ability – and a nice bit of red leather.

The Jeep Wrangler Rubicon 10th Anniversary Edition is available as a two-door Wrangler or four-door Wrangler Unlimited, with a choice of standard six-speed manual or five-speed automatic transmission mated to a 3.6-liter V-6 engine producing 285 horsepower and 260 ft.-lbs. of torque. The Jeep part-time four-wheel-drive system has electronic-locking front and rear axles that receive power through a transfer case with a “4-Low” ratio of 4:1. A 4.10 axle ratio front and rear is also standard, as are locking diff. With a six-speed manual transmission, the vehicle has a crawl ratio of 73:1.

A one-half inch increase in ride height versus the standard Rubicon model provides the Goodrich KM2 265/70R17 tires more room to claw at the scenery. The tires are mounted on 17-inch aluminum wheels painted satin black with polished faces and a red Jeep Wrangler “icon” logo on the outside lip.

Black front and rear steel off-road bumpers toughen up the exterior, with the front bumper featuring removable end caps and a winch-capable design. These removable end caps are designed to help the Wrangler climb obstacles without hindrance, and reduce the damage potential to the bumper system. A dual-intake domed hood helps aid in engine cooling and gives a more aggressive appearance. Red tow hooks adorn the front and rear, and rock rails give added protection from trail damage. “10th Anniversary” badging on the fenders and a red-silhouette “Rubicon” decal on the sides of the hood add the finishing, somewhat loud touches on the exterior.

The Wrangler Rubicon 10th Anniversary Edition comes standard with a soft top and is available with a black three-piece hard top or body-color hard top. Available exterior colors are Billet Silver, White and 10th Anniversary Edition-exclusive Anvil – a kind of steely blue.

The interior has a few custom touches as well, such as red leather seats with “Rubicon 10th Anniversary” embroidered into the front seat backs just to remind you what you’re sitting in. Red stitching adorns the leather-wrapped steering wheel and the center console, while a unique gauge cluster features the Electronic Vehicle Information Center (EVIC) with various read-outs such as oil pressure, oil temperature and tire pressure. The passenger grab handle includes a “Rubicon 10th Anniversary” badge and features silver accents that are also found on the vent rings, steering wheel spokes and door pulls.

Final design touches include slush mats, and axle locker and sway-bar disconnect switches for the really rough stuff.

Limited production (limited to what we don’t know) starts in the Spring of 2013. Price will be around the US$35,000 mark.

Source: Jeep

About the Author
Vincent Rice Vincent Rice has been an audio-visual design consultant for almost 30 years including six years with Warner Brothers Cinemas. He has designed several large retail installations in London and a dozen major nightclubs across the world from Belfast to Brno to Beruit. An accomplished musician and 3D computer graphics artist, Vince also writes for AV Magazine in the U.K. and the Loudscreen digital signage blog. All articles by Vincent Rice

" . . . . . a nice bit of red leather"

All a matter of personal taste I suppose!


"America's Toughest Workhorse...." now available with bling red leather seats. Very rugged, NOT.


At 73:1 that Rubicon has pretty impressive low ratio capability and even better with the automatic's torque converter in play, I imagine. Just the job for rock-crawling. Look out Defender! ;-))

Mike Hallett


There is a reason that saddles on horses and boots are made out of leather, because it IS more rugged than cloth. The red is a matter of taste, I like it.


Can we buy it in Spain?

Jorge Elizalde Bedos

This annoys me to no end...Leather? I paid $38 thousand Canadian for my Rubicon back in 2003 that has no power anything...we are waiting for better fuel economy from a small diesel not 300 hp and the same fuel economy. If you look at Jeeps claims of fuel economy and do a search you will find people on forums that do not get even close to claimed numbers...

Marty Fowler

I have one ordered , but chose black leather. I had the original brand new rubicon in 2003. Power and 410 gear auto trans , dual tops with the 4.0 straight inline 6. Only got 14 mpg in NJ on it Can't wait to get my 10 th anniversary loaded. The price is up there. I got it for $42700.00 with tax , tags , 4 yr registration. all legal documentations. I got auto trans, heated seats, remote start , dual tops, 430n with connectivity group for phone. power heated mirrors, hope I get the 17 mph . Will still be better than what i have now in mpg. 2009 f250 with 8 mpg

Bill Hernandez
Post a Comment

Login with your Gizmag account:

Related Articles
Looking for something? Search our articles