Japan Display develops paper-like, video-playing reflective LCD

Anyone who has tried to view the display on their tablet or smartphone in direct sunlight (which I’m guessing is pretty much everyone) will know that outdoors isn’t the ideal viewing environment for LCDs. E-Ink displays, such as those found in the Kindle, rely on reflected light rather than backlights, which is why they're better suited to outdoor viewing. Now Japan Display has created a paper-like, low-power, LCD panel that relies on reflected light and can display color video.

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