Building a better bicycle rear-view mirror

According to the U.S. Department of Transportation, collisions between bicycles and motor vehicles resulted in the deaths of 618 cyclists in 2010 ... and that’s just in the United States. Regardless of who was at fault in those accidents, one thing is certain – urban cyclists are safer when they’re better able to keep tabs on the vehicles around them. While helmet-mounted mirrors are a great help in that regard, many cyclists don’t use them. That’s why Canadian entrepreneurs Greg Maxwell and Richard Seck invented the Isoteko mirror.

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