As the luxury brand of the most aggressive major automotive producer of EVs (Nissan-Renault), Infiniti has been hinting that it would go beyond its hybrid offerings and develop an all-electric sedan and more specifically, an all-electric sports car.
With its successful ties with Formula One Champions Red Bull Racing, and F1 Drivers Champion Sebastian Vettel as its Global Brand Ambassador, it was really only a matter of time. Today, we had the first glimpse of the new sports EV.
Most significantly, the sports car under development will be electrically powered, but with a range-extending gas engine, and it will also provide a preview of Infiniti's next design language.
Infiniti will provide regular teasers between now and the Geneva Motor Show next March when Executive Vice President Andy Palmer will present the high performance, low emission vehicle.
Explaining the strategy behind the concept in the following video, Palmer said, "At the Geneva Show next year, we will present our vision for a totally new kind of inspired premium performance car."
"Infiniti already has hybrid and clean diesel models on sale. And with an all-electric sedan on the way, the natural next step was to push the boundaries where performance and the environment intersect."
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon