IKEA makes virtual room design easier with augmented reality
A printed copy of the catalog becomes a product shape in the 2014 IKEA Catalog app
The product outline can be rotated, repositioned and manipulated so that it looks just right
The virtual desk appears in the room
IKEA's augmented reality feature can also be used to have some fun
Even when you're armed with precise measurements, trying to imagine exactly how that stunning new sofa will look in your living room is not an easy task. It will therefore come as no surprise that leading retailer IKEA has found that 14 percent of its customers end up taking home furniture which turns out to be the wrong size for its intended location. Thanks to augmented reality, customers of the Swedish home furnishings giant can now try out select products in their homes with the help of a printed catalog, a mobile app and a smartphone or tablet.
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