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IKEA breaks ground on its Utopian village within London

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Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

The marketing campaign for Strand East is well underway

The marketing campaign for Strand East is well underway

The marketing campaign for Strand East is well underway

The marketing campaign for Strand East is well underway

LandProp expects Strand East's iconic tower to be in place by the end of April

LandProp expects Strand East's iconic tower to be in place by the end of April

A rendering of a completed Dane's Yard from the riverfront

A rendering of a completed Dane's Yard from the riverfront

A rendering of Dane's Yard seen from the street

A rendering of Dane's Yard seen from the street

The 40-meter tower will be illuminated at night

The 40-meter tower will be illuminated at night

LandProp recently broke ground on the tower site

LandProp recently broke ground on the tower site

An old industrial area will be re-christened into a shopping plaza

An old industrial area will be re-christened into a shopping plaza

Dane's Yard is already a visible presence in London

Dane's Yard is already a visible presence in London

Dane's Yard is already a visible presence in London

Dane's Yard is already a visible presence in London

A kick-off event for Strand East was held last fall

A kick-off event for Strand East was held last fall

A webcam documents the progress of Dane's Yard

A webcam documents the progress of Dane's Yard

A schematic of the completed Strand East

A schematic of the completed Strand East

The marketing campaign for Strand East is well underway

The marketing campaign for Strand East is well underway

The company is hoping the Strand East tower will become a new landmark in Stratford

The company is hoping the Strand East tower will become a new landmark in Stratford

The marketing campaign for Strand East is well underway

The marketing campaign for Strand East is well underway

Article Summary

When you enter one of IKEA's giant home furnishing stores, it often feels like taking a trip to a distant, uber-modern town where everyone is just a little more hip than where you just came from, and space is used oh-so-efficiently. Now, the iconic Swedish company wants to actually build just such a town in the real world – in London, to be exact.

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Other Images from this Gallery

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

Much of the area to become Strand East was blighted pre-development

The marketing campaign for Strand East is well underway

The marketing campaign for Strand East is well underway

LandProp expects Strand East's iconic tower to be in place by the end of April

A rendering of a completed Dane's Yard from the riverfront

A rendering of Dane's Yard seen from the street

The 40-meter tower will be illuminated at night

LandProp recently broke ground on the tower site

An old industrial area will be re-christened into a shopping plaza

Dane's Yard is already a visible presence in London

Dane's Yard is already a visible presence in London

A kick-off event for Strand East was held last fall

A webcam documents the progress of Dane's Yard

A schematic of the completed Strand East

The marketing campaign for Strand East is well underway

The company is hoping the Strand East tower will become a new landmark in Stratford

The marketing campaign for Strand East is well underway

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