IBM brings augmented reality to the shopping aisle

While the rise and rise of online shopping has eaten into the profit margins of bricks and mortar retailers over the past decade, the vast majority of consumers (92 percent according to Forrester Research) still do their shopping in-store. But with the Internet providing a wealth of product information in the form of reviews and comparisons, as well as special offers and promotions, more and more shoppers are browsing their mobile devices in store. Now researchers at IBM Labs are looking to make it easier for shoppers to get instant product details and deals in-store with a new augmented reality (AR) shopping app.

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