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Honda "Concept M" MPV heads for the Chinese market


April 20, 2013

The Honda Concept M on display at Auto Shanghai 2013

The Honda Concept M on display at Auto Shanghai 2013

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Honda is determined to secure a slice of the growing Chinese motoring market with no less than three concept vehicles set to go into production in the near future. While details are scant, the company used Auto Shanghai 2013 to showcase its “Concept M” Multi-Purpose Vehicle (MPV), which is due to go on sale in China starting next year.

Concept M

MPVs have made inroads into the Chinese market, but most of those sold have been to the commercial sector. Designed specifically for the Chinese market by its Automobile R&D; Center Honda says the “new value” Concept M is an MPV with the attributes of a passenger car, including a spacious cabin.


Another Honda concept car heading for production is the Crider, which is based on the Concept C that Honda showed last year at the Beijing Motor Show. Its design is based on the image of a dragon and was also designed with the Chinese market in mind. Honda claims that its performance exceeds any other car in its class and says that the Crider will go on sale from the Guangqi Honda Automobile Co., Ltd. in June.


Derived from Honda’s Concept S, the Jade takes its inspiration from (no prizes) jade – hence its green paint job – and is another car aimed at the Chinese market. In this case, it is aimed at Chinese customers born in the 1980s and is scheduled to go on sale in September.

Auto Shanghai 2013 runs April 23 to 29.

The video below introduces the Honda Concept M.

Source: Honda

About the Author
David Szondy David Szondy is a freelance writer based in Monroe, Washington. An award-winning playwright, he has contributed to Charged and iQ magazine and is the author of the website Tales of Future Past. All articles by David Szondy

Nice to see more designs and innovation. I hope the Chinese market has a heavy skew towards electric vehicles. The amount of vehicles they stand to have on their roads along with the amount of polution they could produce is staggering. With world oil consumption trending up, there emerging markets of China and India will prove insatisable. If we consume all of the readily available oil reserves (which is inevitable over time) we can expect a lot more pain and it could end in more conflict and wars over dwindling reserves. Humans are inately greedy. If we don't transfer to a new energy economy like electric cars, the future will be far from rosy.


I have lived in the Denver CO metro area for more than forty years and remember the choking smog of the 1970s today with twice the population when the air quality standards are violated it is not automobile exhaust that is the culprit its dust. If the engines have proper emission controls the pollution from modern ICE powered cars is trivial. Storing electricity, or turning food into fuel will never be the good way of powering cars but while wind and solar are lousy ways of producing on demand electricity combined with the right industrial facilities they might be efficient enough to produce liquid motor fuel out of air and water and other high energy input chemical products on a when powers available basis. Industrial scale armed robbery will happen again. The armed thugs launching them will tell the people that it is for oil, water, honer, food, or living space. They will actually be about delusions of power, greed, or distracting the population from the disastrous results of social or economic policies that have failed ever previous time they have been tried as well.


@Australian The wealthy still buy luxury cars but most people in China still have limited income.

I saw an article recently where the Fiat CEO said they lose $10,000 on each 500e (electric) sold. I am not sure how much they are selling them for in other regions but the US price is $31,800 which would put the total cost well outside what is affordable for most working people in China. The gas powered version is $16,000 and presumably profitable at that price range.

I don't have current numbers for others but I have heard other manufacturers are generally selling their EV's at a loss as well. The battery alone in the Nissan LEAF was quoted at $18,000 in 2010.

So as much as it would benefit everyone if EV's became popular in China, unless there is a huge government push for it it seems very unlikely.


re; Diachi

Everybody but the Chinese.


I would like to know why any company would produce a product at a loss. Is there a hidden govt. subsidy? That would be my guess. Wait, I have it. The govt. is threatening to pass a law requiring an EV so they make one that is impractical so they can prove EVs are not viable. Meanwhile, companies like Aptera get crushed by red tape.

Don Duncan
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