In pictures: Heineken's futuristic crowdsourced nightclub
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Heineken's futuristic night club started with an empty space
Heineken's futuristic night club started with an empty space
The interactive bar kept patrons entertained while helping staff keep track of them
Design elements helped bridge the dance floor to other areas of the club
A truly funky DJ booth
Entertaining and interactive design elements abound
Entertaining and interactive design elements abound
Entertaining and interactive design elements abound
Entertaining and interactive design elements abound
The entrance to the club invites exploration
Waitstaff sported futuristic uniforms
The DJ booth just off the dance floor
Waitstaff sported futuristic uniforms
The overall design was engineered to bring club-goers out of their shell
Waitstaff sported futuristic uniforms
Entertaining and interactive design elements abound
The entrance to the club invites exploration
DJs rocked the party throughout design week in Milan
Article Summary
When designers from across the world get together to create a crowdsourced nightclub concept, one thing is a certain - a damn good party. That's what went down last month when a futuristic-styled club sponsored by Heineken popped up at Milan's week-long design fair. Designers from Tokyo, Sao Paulo, Milan and New York teamed up with clubbers from over 100 cities to collaborate on the design, and we've just gotten our hands on some more video and images from inside.
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