Hasselblad enters interchangeable lens mirrorless camera market with Lunar

Hasselblad, a name synonymous with medium-format cameras, has announced it will produce a mirrorless, interchangeable lens camera as part of a new long-term partnership with Sony that will see it chasing new market segments. But don’t expect to see the Swedish manufacturer churning out any budget compacts. The first model to come out of the partnership is the Lunar, which is described as a “state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera.”

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