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Good Thinking

— Good Thinking

Fixya stuff - the online support community and knowledgebase for repairing consumer products

By - April 23, 2007 1 Picture
April 24, 2007 In this age of disposable consumer goods, where entire iPods are replaced because it's easier than changing the dud battery, we're pleased to report the growing success of fixya.com, a support community and knowledgebase for repairing consumer products. The idea behind FixYa is to aggregate all support information that is scattered throughout the internet in a single user friendly location. In addition, FixYa is a huge knowledgebase that is constantly updated by a live community of users who share their experiences of technical problems and solutions. Through the site's unique rating system, FixYa is allowing users to find the best solution for every problem and even offer a new solution. Our aim is that over time, FixYa will offer the best solutions for the most common problems of each and every product the site is covering. The best thing about our knowledgebase is that it's based on true user experience rather than on projected FAQs by the manufacturer. Read More
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JA-YE: European secondary school student companies to show off their innovative ideas

By - April 17, 2007 2 Pictures
April 18, 2007 Junior Achievement (JA) Romania in co-operation with Junior Achievement Young Enterprise (JA-YE) Europe organized the JA-YE Europe Trade Fair from 29 March to 1 April in Bucharest, Romania. The event brought together 500 young entrepreneurs from 30 European countries, representing 80 student companies. The event was an opportunity for European secondary school student companies to show off their innovative ideas, to sell their products and services in a public setting and share their entrepreneurial spirit. Read More
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14-year-old Ribena vigilantes cost GlaxoSmithKline NZ$220K in false advertising case

By - April 13, 2007 1 Picture
April 14, 2007 When 14-year-old New Zealand schoolgirls Jenny Suo and Anna Devathasan handed in their surprising Science Fair project results in 2004, they hardly expected to strike a financial blow for the consumer, but that's exactly what happened when global pharmaceutical juggernaut GlaxoSmithKline admitted to 15 charges of breaching the Fair Trading Act at the Auckland District Court earlier this month. The girls' project tested the vitamin C content of 8 different juices against the claimed amount on the packaging and were surprised to find that despite GSK's assertion that Ribena contains 7 milligrams of Vitamin C per 100ml, they were able to find "no detectable level" of the vitamin. Go to it kids! Be inspired by Jenny and Anna and keep 'em honest. Read More
— Good Thinking Feature

Neuromarketing: What's it all about?

April 12, 2007 Have you ever wondered about the relationship between sex and cars? Intuitively, we all know there’s something going on there, but new research in the area of neuromarketing is beginning to shed light on the subject and it appears there’s a connection. Brain wave recording devices have been available for decades but new technology can now pinpoint more precisely which brain regions are active as people respond to products or make brand choices or are exposed to advertisements. The neuroscience dream of being able to peer into the functioning brain has been made possible. When Daimler Chrysler recently showed pictures of their cars while measuring brainwave activity with an fMRI scanner, they found that sports cars stimulated the reward centre of the brain, which is also the area stirred by drugs, alcohol and sex. The front view of the cars, with distinctive facade and headlight “eyes”, subjects showed brain activity in the facial recognition centre of the brain. Read More
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3D technology solves 4500 year old riddle: Great Pyramid was built from inside out

By - April 11, 2007 1 Picture
April 12, 2007 Dassault Systèmes’ in conjunction with researcher Jean-Pierre Houdin, have used cutting edge 3D technology to solve a 4500 year old riddle – how the Great Pyramid of Giza was constructed within 20 years and without wheels, pulleys or iron tools. The pyramid is the oldest and last remaining wonder of the ancient world, and is as much famous for the alternative, often supernatural explanations offered for its construction as it is for its historical significance. Houdin used CATIA 3D software to digitally create his hypothesis, which theorized an “inside out” construction process. The highly advanced software was able to take into account the strength and resistance of the materials used, the ability of workers using primitive tools to move the blocks into place, the effect of aging, and even the effect of the weight of the pyramid on the pyramid itself. You can see the work in three dimensions here. Read More
— Good Thinking

NoLube SIMpull THHN Building Wire

By - April 3, 2007 1 Picture
April 4, 2007 Electrical contractors will no longer have to lubricate feeder-sized THHN to pull it through conduit with the introduction of a revolutionary new No Lube SIMpull THHN building wire by Southwire. SIMpull THHN incorporates a patent-pending technology to reduce friction and with it the mess, labor and cost associated with lubrication. In addition, No Lube SIMpull THHN’s design results in a cleaner appearance, easier to read print and a reduced susceptibility to nylon tearing. Independent tests have shown the new cabling reduces total installation time by an average of 30 percent. Read More
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The One-Stop Bill Pay Kiosk Network

By - March 22, 2007 1 Picture
March 23, 2007 The power of consumer demand for convenience is driving innovation and automated kiosks become smarter by the day as they are the most cost-effective way to meet a customer in a convenient location – where they live, work and shop. The newly created ChoicePay kiosk is likely to proliferate quite quickly, as it aims to hook together hundreds of national and regional billers to create a network of self-service bill payment kiosks to be placed primarily in payment centers, convenience stores and supermarkets. The product of a partnership with Source Technologies which will integrate the ChoicePay multi-biller, bill payment functionality into the CONCOURSE line of self-service kiosks, to enable bill payment for cash paying consumers across America. Billers that support walk-up payments for cash-preferred customers can reduce the cost associated with processing attended payments, which can average US$1.501 or more per transaction. Read More
— Good Thinking

Coca-Cola and GLAM*IT make Europe’s first Magazine on a Bottle

By - March 21, 2007 1 Picture
March 22, 2007 The concept of miniature magazines appearing on products of all kinds drew a step closer today when On Product Publishing International (OPP) announced that Coca-Cola Belgium will be the first soft drink company to use the Magazine on a Bottle concept. Coca-Cola light and Sanoma Magazines have joined forces to create the world’s first soft drink combined with a magazine, using the labeling innovation. In April 2007, chilled Coca-Cola light 500ml PET bottles on sale in Belgium will have a free copy of a special mini edition of GLAM*IT magazine attached to the bottle. GLAM*IT is a Belgium’s leading young and glamorous fashion title. The Coca-Cola light edition consists of content which is typical for GLAM*IT but reduced to fit the bottle size. A light version of GLAM*IT has thus been created, to further associate Coca-Cola light with the lighter side of life. Read More
— Good Thinking

Nanotechnology offers vastly improved fingerprint acquisition

By - March 15, 2007 1 Picture
March 16, 2007 With the spate of Crime Scene Investigation shows currently running on television networks around the world, it’s hard not to be impressed with the evidence that technology can uncover. Well the science of fingerprinting looks set to move to a whole new level in the near future thanks to refinements to the fingerprinting process offered by two developments in nanotechnology. Described as revolutionary by people who are not prone to exaggeration (the United States Secret Service), the new nanotechnologies will enable fingerprints to be clearly developed that current techniques cannot detect. Read More
— Good Thinking

Semiconductor 2.0 - printed semiconductor factory opens

By - March 14, 2007 12 Pictures
March 15, 2007 Nanoident has opened the world’s first manufacturing facility for printed semiconductor-based optoelectronics. The factory will offer high-volume production and will use the company’s Semiconductor 2.0 Platform to deliver printed semiconductor-based products. With its environmentally friendly production process, the OFAB can produce printed electronic devices quickly and at a fraction of the cost of a traditional silicon-based semiconductor fab. The technology will yield cost-effective, custom designed devices for applications such as industrial, chemical, biological, biometric and X-ray sensors, printed OLED displays for smart packaging and electronic signage. According to c/net news, a traditional factory that can produce 40,000 square meters of silicon computer chips would cost about $1.3 billion and require about 5,000 employees. The Nanoident factory costs about $10 million and can be run by about 50 people. Read More
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