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Honda's out-of-the-box PUYO concept

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October 9, 2007

Honda's out-of-the-box PUYO concept

Honda's out-of-the-box PUYO concept

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October 10, 2007 Honda will be showing an array of interesting concept automobiles and new technologies at the 40th Tokyo Motor Show but none of them comes close to the fascinating PUYO. The PUYO is a fuel cell vehicle which designed with out-of-box thinking to provide fun for both the vehicle owner and people around them as well. The PUYO has a soft “gel body”, can turn 360 degrees while at standstill, and it’s all glass above the waistline.

‘PUYO’ is a Japanese onomatopoeia that expresses the sensation of touching the vehicle’s soft body. It is meant to convey a warm, friendly impression.

The PUYO represents a new idea in mobility that brings together ‘clean’, ‘safe’ and ‘fun’ functionality in an environmentally responsible, people-friendly minimalist design featuring an ultra-high efficiency, small frame and fuel cell technology to please both users and onlookers alike.

The development theme for the PUYO exterior was to create a cornerless, ‘Seamless Soft Box’ form that is kind to both people and the environment. The goal was to create a personable design with the feel of an adorable pet, while taking advantage of the maximum spaciousness of the box-shaped design. The PUYO’s ‘gel body’ features soft materials to promote greater real-world safety. Moreover, the body has been made luminescent to guide people into the proper operating position and notify them of the vehicle’s condition, facilitating a more intimate relationship between people and their cars.

Developed to have a ‘Silky Feel’, the PUYO’s interior is designed to provide a refreshing, people-friendly space imbued with a feeling of transparency. Features such as an instrument panel monitor, controls that take advantage of the elastic qualities of cloth to rise up when the vehicle starts up, luminous fluid meter displays, and a joystick for intuitive operation are all designed to gently support occupants’ senses and sensibilities.

About the Author
Mike Hanlon After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again.   All articles by Mike Hanlon
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