Mercedes Benz researchers investigate driving moods

September 13, 2007 The next time a TV commercial tells you that a car enhances your driving pleasure it may not just be a matter of purely subjective opinion. Mercedes Benz are working on a system that measures emotion while driving in an endeavor to bring some scientific analysis to the issue. In an attempt to understand what makes for an enjoyable driving experience experts from the Fraunhofer Institute in Rostock, Munich Technical University and Mercedes Customer Research have collaborated in a unique pilot study which involved testing various methods for measuring drivers' emotions.

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