Nissan’s Mixim Concept Car in detail

Mixim is designed to tick all the right boxes as far as the younger generation is concerned. It is powered by an advanced, powerful, yet environmentally friendly electric motor and is compact enough to fit into their urban world.

Its sporting lines are meant to signify agility rather than out and out performance. “Sport has a different meaning for the young generation. Sport is an iconic signature, a style, that’s not specifically linked to outright performance or to the car,” believes Bancon.

But Mixim is not a car for everyone. “It is a car that parents will reject: it is a concept for a new generation who know who they are and know what they want. Our plan is that they want a car like Mixim.”

About Nissan’s Exploratory And Advance Planning And Design Department

Nissan’s Exploratory and Advance Planning and Design Department operates far in the future.

Unlike typical product planning and design departments, which are developing new models one or perhaps two generations ahead, Nissan’s Exploratory Department is always looking at least eight to 12 years into the future.

And instead of simply looking at designs for new cars, the Department has a much wider brief. Once or twice a year it gathers together experts in a number of different fields to look a long way into the future. This ‘scenario planning’ looks not just at mobility issues but at political, cultural and social issues on a global scale, too.

“Our job is to highlight possible changes in lifestyle in the years ahead,” says Department Manager François Bancon. Among the ‘givens’ are the issues created by an ageing population in the developed world and migration from poorer to richer countries.

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