September 12, 2007 Since time (automotive time that is) began, luxury has also by default meant big. Big meant more interior space, more power, more features, more cost and more prestige. As the world comes to terms with doing more with less, that trend seems set for a reversal – small in the future will no longer mean frugal, meagre and penny-pinching and that’s the key message Toyota is hoping to convey with the iQ concept car. Large cars don’t make a lot of sense on the crowded streets of Rome, Paris and London, so the iQ packs luxury features into a small form factor.
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