The credit card size Creative ZEN music, video and photo player

September Creative’s new credit card-sized (well, try 55 x 83 x 12mm) Creative ZEN music, video and photo player was one of the stand-outs in the incredibly crowded personal media player space at IFA this week. The top-of-the-range Creative ZEN comes with a 16.7 million colour 2.5-inch screen and 16GB storage plus an SD memory slot and includes a built-in FM radio with 32 station presets, a voice recorder, and a personal organiser which can synchronise contacts, ‘to do’ lists, and calendars with Microsoft Outlook.

The new Creative ZEN comes in 4GB, 8GB and 16Gb sizes, and is the first Creative player to support music in AAC format. It also supports unprotected iTunes Plus tracks in addition to MP3 and WMA music tracks.

It also supports a wide selection of video formats, including MPEG-4, DivX, XviD and WMV. One charge of the built-in rechargeable battery provides up to 5 hours of video playback or up to 25 hours for music. Users can purchase tracks from popular download sites and choose from music subscription services.

The Creative ZEN’s 2.5-inch TFT colour display supports up to 16.7 million colours. The patented ZEN user interface has been given a fresh new look for a more stunning visual experience, enabling more information to be viewed on the screen. The player also includes a built-in FM radio with 32 station presets, a voice recorder, and a personal organiser which can synchronise contacts, ‘to do’ lists, and calendars with Microsoft Outlook.

The Creative ZEN is being launched with a broad ecosystem of accessories, including:

• ZEN Leather Case – With integrated stand and SD Card holders. • ZEN Clear Case – Hard clear case with stand. • ZEN Armband – Soft fabric with player enclosure. • ZEN Skin Pack – Pack of three (red, blue, black). • ZEN Skin with Wire Management – Black Skin with earphone wire holder. • ZEN Universal Power Adapter – Worldwide plugs supplied. • ZEN Power Adapter – UK and European plugs supplied. • ZEN Screen Protector – Keeps the screen looking clean and colourful.