August 31, 2007 With memory’s inexorable bang-per-buck march outstripping even Moore’s Law of doubling every 18 months, it’s not surprising that we constantly announce new record capacities. It’s nonetheless exciting because the number of HD camcorders and high-resolution digital still cameras demanding card-based recording media with larger capacity and higher data transfer speeds is dependent on the development of more and faster memory cards. Panasonic today announced it will release a 16GB Pro High Speed SDHC Memory Card with a data transfer speed of up to 20MB/s. The new RP-SDV16GU1K card will be globally released in November with a retail price of US$320.

The 16GB high data storage capacity is ideal for AVCHD High Definition recording. When used with Panasonic’s newly released High Definition SD video camera (HDC-SD5), the card can record approximately 4 hours of High Definition video in AVCHD normal mode, and approximately 2 hours 40minutes of 1920 x 1080i full High Definition video in AVCHD fine mode.

The data transfer speed of up to 20MB/s is fast enough for professional and broadcast-use digital devices, providing superb performance and high quality recording. Even when using the card with a professional digital SLR camera, consumers can enjoy full performance of consecutive shooting without worrying about overflow of buffer memory.