Real-world toys enter virtual reality

September 13, 2007 In days gone by the only virtual reality was the one we created in our heads. Before Atari and Space Invaders, and certainly before Tamagochi and Wii, kids had to rely on their imagination to generate fanciful worlds in which to play. Nowadays the imagination gets a kick-start from electronic gadgets, gizmos and games based on emerging technologies that are transforming the world of "playtime". Bratz dolls and MyPets are among the latest to embrace this idea with the launch of websites based on their respective toys that act as virtual worlds for kids to explore.

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