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Kia to introduce new pro_cee’d in Frankfurt

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August 23, 2007

Kia pro_cee’d - Click image to enlarge

Kia pro_cee’d - Click image to enlarge

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August 24, 2007 Kia is set to debut the new pro_cee’d at the Frankfurt International Motor Show on 11 September. Longer, lower and lighter than its five-door sister car, the pro_cee’d aims inject a dose of sportiness into the line-up whilst retaining the practicality and versatility of the five-door hatchback.

The 4250 mm long pro_cee’d delivers class-leading passenger and luggage space. The cee’d family wheelbase (2650 mm) is retained, so despite its lowered, sporty appearance, pro_cee’d provides generous legroom front and rear, and luggage capacity with the rear seats upright matches the five-door model.

“With the pro_cee’d we have communicated sportiness mostly through the car’s exterior design,” explains Gregory Guillaume, Chief Designer Kia Motors Europe. “At the front, we have extended the nose by 10 mm and introduced a shallower grille, new-style headlamps, a wider, lower bumper with a prominent lip spoiler, a deeper central air intake and larger fog lights set in elliptical depressions.

“It is the side profile that makes pro_cee’d truly distinctive. The windscreen is much shallower and the vehicle height is reduced by 30 mm. The doors, which are 276 mm longer than the front doors of the five-door cee’d model, have a unique design with a more prominent swage line that highlights the sporty character of this model and a beltline that rises much more steeply towards the rear of the car.

“The side window, C-Pillar and tailgate spoiler are all new and although the rear screen is steeply raked, rear headroom remains good. Unlike other cee’d models, the exhaust tailpipe on the pro_cee’d is boldly displayed,” concludes Guillaume.

The larger pro_cee’d doors with their extra-wide 70 degree openings ensure good access to the rear seats. To boost practicality, Kia’s designers re-styled the rear seat cushion, which is now fixed, and re-engineered the 60/40 split backrest so that it is easy to release and simply folds down onto the cushion with no need to remove the head restraints.

With pro_cee’d, Kia is offering customers the full choice of cee’d family powertrains – five Euro4 compliant engines, with power outputs covering a 90 ps to 143 ps range, and three transmissions – as offered in the five-door hatchback and wagon models.

Like its siblings, pro_cee’d will also be available with three equipment levels plus 12 exterior colours and a wide range of optional extras – so that each customer can create a ‘personalised’ vehicle to suit their needs and tastes.

The optional Sports Pack, which comprises 17-inch alloy wheels with 225/45 R17 tyres, stiffer dampers, sport-concept interior trim (with ‘tyre-track’ pattern fabric and silver stitching, plus alloy pedals and stainless-steel door-scuff plates) is expected to be a popular choice with pro_cee’d buyers.

The 19-model line-up of three-door hatchbacks is scheduled to go on sale early next year.

Watch this space for more Gizmag updates from the floor of the Frankfurt International Motor Show.

About the Author
Noel McKeegan After a misspent youth at law school, Noel began to dabble in tech research, writing and things with wheels that go fast. This bus dropped him at the door of a freshly sprouted Gizmag.com in 2002. He has been Gizmag's Editor-in-Chief since 2007.   All articles by Noel McKeegan
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