— Good Thinking
Proof there's always a better way - the Revolutionized Wrench
August 7, 2007 The Business Week IDSA International Design Excellence Awards have been awarded for 2007 and as usual, there’s a whole bunch of good ideas worth checking out but one that really caught our eye was the Revolutionized Wrench. In our mind, it’s absolute proof that there’s always a better way, no matter how tried and true the design it replaces – why hasn’t this been done before?
The Revolutionized Wrench provides exceptional user ergonomics, comfort, control and torque through an innovative design that offers a 500 percent larger grip area when applying force. There is no planar rotation in the wrench handle to interfere with grip or comfort and the outer handles have a thin profile to ensure the accessibility of each wrench head to a work piece.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon
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