Nissan boosts pedestrian protection

August 6, 2007 Every year an estimated 780,000 pedestrians die worldwide in automobile accidents – that’s 65% of total automobile related fatalities. This tragic level of pedestrian injuries affects the GDP of countries by 1-3% and exceeds malnutrition, war, and liver cancer as an international cause of death. With a forecast of 60 million further injuries and six million deaths over the next decade in developing countries, car manufacturers like Nissan are investing in ways to curb this trend such as the “pop-up hood” - a safety measure to be introduced for the first time in the the Skyline coupe scheduled for release in Japan this year.

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