July 26, 2007 The Singer company has a spectacular and storied history of firsts. Founded in 1851, the iconic company produced the world’s first portable sewing machine in 1921, and built and then demolished the world’s first and tallest skyscraper on the site of New York’s World Trade Center as its head office. Singer was one of America’s first truly globally marketed brands with an unprecedented advertising budget, and the company made the first computer-controlled sewing machine in 1978. Now, Singer has built on its impressive past by creating a sewing and embroidery machine that allows you to design a multi-coloured embroidery pattern on a PC, and “print” it directly to the fabric through a USB connection. The new Singer Futura machine is designed to make complex and beautiful embroidery a simple, quick and controllable task for any home craftsperson, and brings the old-world craft into a distinctly new-age technology.