Smart video advertising at the petrol pump – rolling out in 115 countries globally
The partnership between EK3, Microsoft and Dresser Wayne will see these targeted video advertising screens rolled out through gas stations in 115 countries.
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Article Summary
July 26, 2007 Pay-at-the-pump petrol is a great convenience for drivers, but it sucks profit away from the retailers who derive the majority of profit from convenience store sales. Petrol buyers are the perfect target for point-of-sale advertising – they’re already out of their car, and what’s another five dollars of snacks or coffee on top of a $50 fill-up? To combine the best of these scenarios and catch more of these disposable dollars, a global partnership between three market giants is about to target every petrol customer in 115 countries with a sophisticated video advertising campaign right at the pump, and it promises to change the gas station experience for good.
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