July 12, 2007 When the internet business was in its infancy a bit over a decade ago most reasonable folk thought it impossible that someone would ever buy something online without having seen the item in the flesh first. That was pre-ebay, pre-amazon and pre-paypal, and now people buy diamond rings for presumably very intimate purposes – in this case a $412K, 10.50 carat square emerald cut diamond ring - despite never viewing them in person. How wrong we all were.
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