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More than idle chit-chat: the mobile phone is a girl’s new best friend

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July 5, 2007

A new best friend?
 Picture shows the motorola Baby Phat i833

A new best friend? Picture shows the motorola Baby Phat i833

July 6, 2007 The mobile phone is now officially a girl’s best friend according to a recent survey commissioned by Samsung, showing the degree to which the ubiquitous mobile phone has entwined itself in our day-to-day lifestyles as much more than a mere instrument of conversation. From SMS to receiving images to email, video and even public transport information we now employ our phones for a multiplicity of uses, but do the choices we make about the way in which we use phones vary depending on our sex?

The Samsung survey revealed that single female mobile phone users rely on their phone as a valuable tool of the trade for tackling the dating world. Randy Smith, Samsung vice president of channel marketing said the 'cell phone is an integral part of…life, serving as a pocket-detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend.’

Female respondents to the survey exposed that a staggering 70 per cent of them have ‘snooped’ through their partner’s mobile phone and 34 per cent have had a friend call them during a date to interrupt if necessary.

Mobile phones now even factor into the way we judge others, with 32 per cent of respondents saying that they can “tell a good amount about a person by the type of cell phone they have”. The study also made the disheartening discovery (for those using old technology) that 12 per cent of single females would be less likely to date someone carrying a clunky mobile phone.

U.S. citizens these days present a strong predilection for mobile usage over landlines according to another study on mobile phone use by the different sexes conducted by Ingenio. Results showed that 85 per cent of U.S. adults own a mobile phone compared to 71 per cent who have a landline. It also highlighted that women are keen SMS senders and also more likely to drop everything in order to answer an incoming call. Men on the other hand are more likely to use email and believe that their phone makes them ‘too accessible.’

One of the potentially alarming things to arise from the Ingenio study was a strange personal attachment to mobile devices. From those surveyed, 66 per cent of women and 60 per cent of men agreed that their mobile phone is ‘very personal to them.’

Both the Samsung and Ingenio studies were conducted in 2007, thereby providing a recent snapshot of current consumer uses for mobile technology.

Some of the other notable findings from the survey commissioned by Samsung and conducted by Kelton Research (the sample group was 500 U.S. unmarried females ages 18 to 35 who have a cell phone) include:

  • More than seven out of ten women (73%) have ditched traditional, paper address books for their cell phones to keep track of contacts
  • Nearly three-quarters of females surveyed look at their cell phone rather than their watch, to get the time (74%)
  • More than one out of three single mobile females have had a friend call them to interrupt a date (34%)
  • Single mobile females are not only using their cell phones to make calls, but they are using them to avoid calls, too
  • 40 percent of respondents have faked technical difficulties to avoid someone they were not interested in dating
  • Nearly four out of ten (39%) single women have suffered from "text shame:" sending a text message and then waking up the next morning realizing that they said something they shouldn't have
  • Nearly half of the survey respondents prefer to flirt with someone they are interested in via text message when they are away from them (48%).
  • 78 percent of females surveyed prefer to give their cell phone number to someone they are attracted to
  • About the Author
    Noel McKeegan After a misspent youth at law school, Noel began to dabble in tech research, writing and things with wheels that go fast. This bus dropped him at the door of a freshly sprouted Gizmag.com in 2002. He has been Gizmag's Editor-in-Chief since 2007.   All articles by Noel McKeegan
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