The great newspaper giveaway ... and why the music industry is still brain-dead

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July 1, 2007 We admire people who have the consistent ability to think outside the square and the artist formerly known as Prince has a history of innovation, in not just his music. His latest stroke of business model remodelling genius is priceless because despite being guaranteed massive sales of his next album, he has decided to give the entire album away FREE inside a British Sunday newspaper, severely upsetting the music industry. The industry has only just begun to acknowledge how counter-productive its greed and lack of vision (e.g. suing its customers) has been, so it’s remarkable they cannot see the benefits of this incredibly savvy move.

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