June 24, 2007 Chewing gum of various natural forms such as tree sap has been a human pastime since at least the ancient Greeks, and most likely for thousands of years before that, though it was first patented in 1869. Blowing bubbles with gum appears to have begun with a 1928 patent for Dubble Bubble, though the inventor of this global phenomena is in dispute. Now Cadbury Schweppes is seeking to popularise its Bubblicious gum and own the category in the minds of the world’s children by creating the Ultimate Bubble Blowing League (U.B.B.L.) – a competition-based U.S. league to see which kids can blow the biggest and fastest bubbles, with the championship event scheduled for October in Los Angeles. Truth is often stranger than fiction!
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