June 20, 2007 Technology is a wonderous thing, and DNA testing in particular offers us incredible insight into our past – put those results online and create a searchable database and the way is open for reuniting families across the globe through science. That’s exactly what’s about to happen with a new partnership between Ancestry.com and Sorenson Genomics. By taking a US$200 cheek-swab test and comparing results against DNA profiles in a test-results database, each one of us can uncover genealogical associations unimaginable just a few years ago. Initially being in the database might very well be akin to being one of the first to have a telephone (who would you call?), but once numbers reach critical mass, this unique collaboration promises to revolutionize genealogy by allowing people to trace their roots and connect to distant cousins through DNA. This is big and a wonderful example of creative synergy between businesses.
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