Retail evolves: the wireless, handheld store assistant

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Article Summary

June 14, 2007 A knowledgeable store assistant who knows what to suggest at the right time can mean the difference between a t-shirt sale and a whole outfit - not to mention making shopping a much more pleasant experience for the consumer. Motorola have just released the fascinating new MC17 handheld device for retail outlets that acts as a virtual shop assistant as a customer carries it around a store. Customers can use it to locate items, check pricing, options and availability, see related or complementary items, scan coupons and even whizz through the checkout process - and it's an ideal platform for intelligent cross-promotion and pinpoint-targeted advertising.

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