June 13, 2007 Thousands of people lined up, grabbed a penny and rubbed away on the world’s first ‘Scratch Car-d’ yesterday. The unique SUV took two months to prepare and was completely covered in silver latex, the material found on lottery scratch cards, which took 14 hours to scratch off. Underneath were thousands of individual panels, with one revealing a symbol to win the vehicle. The ‘Scratch Car-d’ was unveiled in London’s Covent Garden on a bed of 16,995 pennies to mark the launch of the new Chevrolet Captiva into the UK market.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon