June 6, 2007 At Gizmag we try hard not to be sexist, racist, anythingist. We just report the important new technology insights and advancements, and given our readership is predominantly male, we thought TNS Retail Forward’s recently-released Men in Grocery Stores Report might make interesting reading. In summary: Many men shop inefficiently. They have difficulty finding items, especially when their partners compile the grocery list. Men forego buying rather than risk purchasing a substitute for an item their partners have listed. They circle back through aisles multiple times in their searches, hesitate to ask for help and don’t admit to not finding items when the cashier asks them whether they found everything they were looking for. They need assistance.
The Men in Grocery Stores Report is one of a new series of reports designed to help retailers and suppliers identify growth opportunities and develop an informed perspective on impediments to the shopper journey.
The report leverages a robust data set collected in TNS Retail Forward’s ShopperScape monthly survey, and delivers rich shopper for making informed, fact-based strategic decisions.
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