June 4, 2007 It was 100 years ago this week that a new marque established itself in the minds of the British public as the world’s finest car. Just over 12 months after Frederick Henry Royce and Charles Stewart Rolls began manufacturing cars together, the company’s new Silver Ghost won the gold medal in its class for hill climbing speed and reliability at the 1907 Scottish Reliability Trial. Later that year, a Silver Ghost travelled 14,371 miles non-stop to set the world record for a motor run, the publicity further reinforcing perceptions of the name which went on to become a metaphor for excellence the world over. To mark the 100th anniversary of the Silver Ghost, Rolls-Royce has produced a special model, the Phantom Silver , of which only 25 will be made. The Phantom Silver will carry a UKP22,000 premium over the standard Phantom price of UKP220,000.