Personalize your car with a scrolling display

June 1, 2007 As one of our colleagues is fond of saying, “people don’t drive cars, they wear them”, and pimping your wheels to reflect your personality is a trend that seems destined to deliver a future of mass individualization. With this in mind, auto accessory manufacturer Roadmaster USA has released two US$60 scrolling message car systems - a scrolling Digital License Plate Frame and a scrolling Rear Deck Message System, which let you personalize your car with your own messages that scroll on your license plate or in the back window of your car. Let the insanity begin!

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